The We Heart franchise is an marathon weekend event. It helps get fans revved up before a series premiere, such as creating a viewing spree by devoting the entire day to a Teen Wolf marathon.
There was an all-day Tyler Posey love fest which aired a couple of Teen Wolf episodes, but the marathon was centered around the MTV premiere of baby Posey in Maid in Manhattan!
In honor of its ten year anniversary, MTV aired a Mean Girls marathon. All weekend long interspersed between Mean Girls, viewers got to see behind-the-scenes moments of the cast and hear from fans about their favorite moments from the movie
2014 – 2015
Art Direction | Design | Motion